Using Heat Transfers Correctly, To Increase Profits

At "Heat Transfer Paper" we explained the technical aspects of heat transfer paper. Now let's look at some important business aspects, when using the paper. One of the most difficult tasks for new and even experienced entrepreneurs to accomplish is to keep their biases out of their business decisions and methods. When they don't, they limit their opportunities.

From a practical business viewpoint, what you like and don't like is not very important. The two really important questions are what does my customer want and can I deliver a value with that product that keeps us both happy?

This is the main reason that we offer economically priced “Alpha Sampler Packs”. One sampler pack contains 20 each of all five of our heat transfer papers. The other sampler contains twice that much paper, with additional savings.

The Alpha Trial sampler provides 4 sheets of each paper.

If you are positive that you will be producing only one type of shirt look, then get a 25 or 100 sheet pack of the only one that you want. If you are not sure, then get the sample pack.

The sample pack contains enough heat transfer paper to let you practice a bit, make a sample of each and still be able to produce a small order.

Samples are important! Most of your customers will have no ability to visualize what you are talking about. An old sales axiom states “Unseen is usually unsold”. Believe it!


These specific tips and tricks are in no particular order but, all are relevant. We frequently add to this list. We also provide valuable info each month in our free newsletter, “Toner Times”.

Washing Instructions and Customers

Washing instructions are simple and the same for every heat transfer type:

“Turn the garment inside out, wash in cold water with no bleach, on a gentle cycle. Remove the garment within a few minutes of the spin cycle finishing. Dry on high/cotton setting and remove as soon as possible, after drying, and shake out the shirt.”

The instructions are simple but some customers won’t follow them. A few will return the garment (of course swearing that they followed the instructions exactly) and expect you to do something about it.

What you do is your decision, but here are some clues that tells you what happened-

It is not necessary to over-think potential care problems but knowing the results of improper care can help you.

Profiting

idea
While you probably can't make an actual sample of everything that you can produce, you can have a portfolio of designs, Also at special events you could have "mix and match" sets of caps and shirts, to help sell more.

How about a his-n-hers coordinated set
with a shirt and cap!

Production

Protection

The beauty of starting a heat transfer business is that it can be as simple or involved as your business dreams and budget allow.

Even with all of our information, many questions sometimes remain. It is never a bother to answer questions and it is always a pleasure to make a new friend. Call us: Roy or Jack at 800-908-9916.

This is the end of your basic tour. We conclude it by offering you one of our sayings, using the three basic building block words we discussed at the beginning of this section-

"Patiently plan your work and then persistently work your plan." You will succeed.


Our last demo provides several useful tips and ideas. We used a cap for a demo showing a different way to use Alpha Gold Dark heat transfer paper (used for dark colored fabrics). The method works for shirts too.

ideaCombine any vinyl with Rhinestones to achieve results people will talk about for a long time.

This design, created in i-DesignR Pro, combines Crystal Rhinestones with ThermoFlex DecoSparkle red film.

The film was applied first, then the Rhinestones.

Bottom line, we wanted to produce a humorous graphic, on a colored fabric, with white lettering.

Run your mouse over here...First, we created a yellow frame. Next, we pulled the two pieces of clipart into the frame and positioned them. At that point we could have just added black text (run your cursor over the hat to enlarge), printed our design and transferred it to the cap.

What would have happened, however, is that the background would have been white and made the design look like a patch. We didn't want that kind of look.
Instead, we used our color tool to automatically fill in a red background (Note: We picked a red that we thought coordinated with the cap. It is virtually impossible to match an inkjet ink to a dyed fabric).

We then typed our text message in white. Inkjet printers cannot print white, so when it comes to "white" letters, it prints nothing. The white letters are produced by the white of the Alpha Gold film.

While we just produced our cap for a showroom sample and a picture, our mail carrier demanded to buy it. We gave it to him with our compliments.

We deliberately chose a cap for the last thing on our tour so you would keep them in the back of your mind. A great number of the same folks who buy T-shirts, buy caps.

ideaAdding a Rhinestone or two turns a simple image on a shirt into a 3-D effect that adds perceived value to your customers. It provides a whole new dimension for pennies!

As a general closing thought, remember where your competitive niche is located. While you may occasionally offer preprinted transfers, printing your own transfers provide these additional advantages. You can profit with small orders. You can offer very fast turn-around time. You can easily offer full color. You can do "on-demand" printing, as needed. You have no dead inventory, from a pre-printed T-shirt not selling. If you have artistic or photographic talent, why pay someone else for their work.

However, there is one specific situation where it makes perfect sense to have transfers made for you (to be applied with your heat press). This is where you have an order for several hundred, of the same design, using one or two colors.

If you have a need for that service, call us and we will share some excellent sources for volume, custom printed transfers.

Whew! We know this has been a long tour and congratulate you for hanging in there with us.

Hopefully, you know a lot more than when you started. In building for success, there is no substitution for education.

Because you probably still have some unanswered question, we again encourage you to call us. Whatever we know is yours for the asking.

Cordially,
Jack Franklin & Roy Hinkle
Owners